Smellvertising

Nothing triggers a milk fix like the smell of chocolate chip cookies. Which is what we did in a surprising way with this guerilla campaign for the California Milk Processor's Board. Bus shelters throughout San Francisco wafted the scent of fresh baked chocolate chip cookies and featured the famous two words, "got milk?". This campaign attracted global news, prompted an NPR interview and even made it into Jay Leno's opening monologue.