Before the world shutdown in 2020, we took a page out of fashion week and brought the runway to Ring Cameras across the country. We dropped the new Zig Kinetica shoe by literally dropping them on people’s doorsteps. Using a mix of celebrities and influencers including Cardi B, Conor McGregor, and Noah Schnapp, their runway moves were captured on surprise home-security cameras turning the CCTV network into new media.

Credits:
CW:Jake Reilly
ACD/CW: Ryan Hoercher
CD: Byron Del Rosario