Yup, this is how you reach the youth of today. And how you also launch Reebok’s newest tagline, Sport the Unexpected— a nod to their underdog nature, their unique design and a philosophy on fitting out.

Credits:
Sr AD: Allie Nordstrom
Sr CW: Elliot Nordstrom
Designers: Andrew Livingston, Andre Cabral
CD: Byron Del Rosario

The campaign also featured a prominent launch on the Reebok site which can be found here: https://www.reebok.com/us/sporttheunexpected