Nano 5.0

To illustrate the strength and durability of the Reebok CrossFit Nano 5.0 with kevlar, we equated the shoes to a coat of arms. This nod to medieval armor brings to life the shield-like nature of the shoes while also paying tribute to the rigorous feel of CrossFit as a whole. Primitive equipment used in CrossFit workouts—such as ropes and rings—have been incorporated into the visuals. The distressed effect of the headline combined with the gritty photography work together to visually amplify the toughness of the Reebok CrossFit Nano 5.0 as well as CrossFit itself. To strengthen the sense that everything about the shoe is working together to protect CrossFitters’ feet, the headline is integrated into the artwork.