For another installment of the Sport the Unexpected campaign, Reebok called on Cardi B to add some more flavor and hell, weirdness, to the mix. The campaign included a :60 and :30 spot as well as print, retail, packaging, digital and even an old school 800 number as an easter egg. The campaign was the precursor to the first ever Sneaker Drop on Amazon Alexa.

Credits:
AD: Victor Roa
CW: Sam Bauer
CD: Byron Del Rosario