Who Loves Bacon?

CrossFit athletes love Reebok. And they love bacon, too. So to build excitement for the Reebok CrossFit Games, Reebok introduced it's latest product, bacon. A high-quality cross-section of uncured pork that adhered to strict Paleo diet guidelines. The campaign garnered over 100 million media impressions and was featured on publications such as The Huffington Post, Fast Company and Perez Hilton. Not bad for a shoe company.

Credits:
Sr AD: Byron Del Rosario
CW: Meredith Karr
Sr Designer: Mikey Sison
CD: Tom Scharpf