Break Free

Reebok believes in an untethered approach to fitness—one that doesn't involve shackling yourself to a machine. To celebrate that mindset, we created a campaign that encourages breaking free from monotonous fitness routines and living free range. It included an online film as well as a direct mail component aimed at popular athletes on social media utilizing their reach to amplify the campaign.

Credits:
Sr AD: Byron Del Rosario
CW: Meredith Karr
Jr CW: Alan Eakin
ACD CW: Eric Boyd
CD: Tom Scharpf